Managing 200+ authorised health claims without losing track

In the EU alone, there are over two hundred authorised health claims for nutrients and substances — each tied to a specific nutrient, a specific wording, and specific conditions of use, such as a minimum amount the product must deliver. Knowing which claims you may make, for which ingredients, at what levels, is a genuine information-management problem. Tracking it by memory or a stale document is how brands make claims they cannot support. A built-in claims register tied to the formula solves it. Here is how.

The claims problem is volume plus conditions

The challenge is not just that there are hundreds of authorised claims — it is that each comes with conditions. A claim about a nutrient can usually only be made if the product provides a meaningful, defined amount of it. So using a claim correctly means knowing the claim exists, knowing its conditions, and confirming your formula meets them. Multiply that across hundreds of claims and many products, and memory simply cannot keep up.

This is exactly the kind of large, condition-laden reference data that software handles well and humans handle badly.

A built-in claims register

The foundation is a register of authorised claims held in the system — the claims, their associated nutrients, and their conditions of use. Instead of looking claims up in external documents and interpreting them by hand, you work from a structured register the software can reason about. The claims you might make are right there, with the conditions attached.

When the register is maintained and current, you are not relying on a possibly-outdated personal understanding of what is authorised — you are working from a kept reference.

Claims checked against your formula

The real power is connecting the register to the formula. Because the software knows what your formula delivers — the nutrients and amounts — it can check which authorised claims your product actually qualifies for, and flag a claim whose conditions your formula does not meet. You are not guessing whether you provide enough of a nutrient to make its claim; the system compares your delivered amount to the claim's condition.

This turns claims from a risky manual interpretation into a check: these are the claims your formula supports, and this is one it does not quite reach. The claim and the formula are connected, not managed separately.

Per-market claims

Authorised claims differ by market — what is permitted, the wording, and the conditions vary by region. A claims register that is market-aware checks claims against the rules of the markets you sell into, so a claim valid in one market is not assumed valid in another. For a brand selling across regions, this per-market claim handling is what keeps claims valid everywhere they appear.

Beyond nutrient claims

The same register approach extends to other claim types a product might use — nutrition claims and the broader families of permitted claims relevant to supplements, beauty-from-within, and performance positioning. Holding all of them in one register, checked against the formula and the market, gives a brand a single, consistent way to manage everything it says about its products.

Because authorised claims, their conditions, and their wording differ by market and change over time, confirm the current requirements for your specific claims and markets rather than relying on a general summary.

Where Lemoniq fits

Lemoniq includes a claims register — a structured set of authorised claims with their nutrients and conditions of use — connected to the formula. So the system can show which claims your product qualifies for, flag one whose conditions your formula does not meet, and check claims against the markets you select. Across hundreds of claims and many products, you work from a kept, market-aware reference tied to what your formula actually delivers — not from memory.

The takeaway

Hundreds of authorised health claims, each with its own conditions of use, are impossible to track reliably by memory — and a claim made without meeting its conditions is a liability. A built-in claims register, connected to the formula and aware of each market, lets the software show which claims your product qualifies for and flag those it does not. Managing claims as kept, formula-linked, per-market data is what keeps every claim valid as products and markets multiply.

Lemoniq's claims register, tied to your formula and your markets, shows which authorised claims your product qualifies for — so you never lose track. We solve this exact problem. See how it works